1948:
The story of Land Rover began in 1948 when the Rover Company unveiled the Series I at the Amsterdam Motor Show. It was designed by Maurice Wilks as a versatile vehicle for agricultural and military use. Its simple, durable construction, including an aluminium body to cope with post-war steel shortages, set the foundation for Land Rover’s reputation for reliability.
1950s-1970s:
The Series II (1958) and Series III (1971) brought refinements to the original design, such as improved engines and creature comforts. During this period, Land Rover cemented its reputation for unmatched off-road capabilities, becoming a favourite for explorers, aid organizations, and military forces worldwide. In 1983, the Series III evolved into the Defender, a name synonymous with toughness and adaptability. Featuring permanent four-wheel drive and a broader range of configurations, the Defender became a cultural icon, equally at home on African safaris and European farms.
1970:
The launch of the Range Rover in 1970 marked a pivotal moment in automotive history. It was the first luxury SUV, combining off-road capability with on-road comfort. With coil-spring suspension, a V8 engine, and a spacious interior, it redefined the idea of a utility vehicle, appealing to both outdoor enthusiasts and urban drivers. Over time, the Range Rover introduced groundbreaking innovations, including anti-lock brakes, air suspension, and advanced infotainment systems.
1980s-1990s:
In the 1980s, Land Rover expanded its lineup with the Discovery (1989), targeting families with a need for practicality and off-road ability. The Discovery’s introduction solidified Land Rover’s position as a versatile SUV manufacturer.
2008-Present:
Landmark models like the Range Rover Evoque (2011) and the Defender’s 2020 redesign have brought the brand into the modern age while retaining its iconic DNA. Land Rover has embraced sustainability and cutting-edge technology in recent years, offering plug-in hybrids and committing to a fully electric lineup by 2036. Its vehicles now feature advanced driver-assistance systems, luxurious interiors, and unparalleled off-road capability, maintaining its leadership in the premium SUV segment. Look out for the Range Rover fully electric vehicle coming to our showrooms in 2025.